post mate · docs
Getting started

Schedule your first post

A walkthrough of the compose editor. What every field does and what gets sent where.

The compose editor is one screen, no wizards, no "next" buttons. Type a caption, pick the networks, attach media if you have it, choose a time. Hit schedule.

The editor, top to bottom

Networks row. Across the top, a row of network icons. Each one shows your connected accounts on that network — tap them to toggle. A network with no connected account stays greyed out until you go back and connect one.

Caption. One big text box. By default the same caption goes to every selected network, but you can override per-network — see below.

Media. Drag-and-drop or click to attach. We accept JPG, PNG, WebP, GIF, MP4, MOV, WebM. For carousels, drop multiple files in. The order they appear in the editor is the order they'll appear in the post.

Schedule. Toggle between "Post now" and a specific date/time. The date picker uses your local timezone — what you see is what the post fires at.

That's it. Click Schedule in the bottom-right and the post is queued.

Per-network caption overrides

Sometimes one caption can't be the same across all networks — LinkedIn wants it less casual, X needs to be cut to 280, TikTok wants different hashtags.

Click the small Override button next to a network in the editor to type a per-network version. The shared caption stays as the fallback for any network you haven't overridden.

We strongly recommend writing the strongest version first as the shared caption and only overriding when the per-network adjustment actually helps. Six different captions for the same post is rarely worth the time.

Per-network settings

Some platforms have settings that don't apply elsewhere. The editor surfaces these inline only for networks where they matter:

  • TikTok: Comments allowed, Duets allowed, Stitches allowed, Privacy (public / friends / private).
  • YouTube: Title, Description, Tags, Made-for-kids toggle.
  • Pinterest: Board target, Pin link URL.
  • Instagram: Alt text per image.

Anything we don't surface inline has a sensible default that matches the network's normal behaviour.

Schedule vs. queue

There are two ways to schedule a post:

  • Pick an exact time — what you're doing now. Best for one-off posts where timing matters.
  • Drop into the queue — uses one of the slots you've set up in Queue settings. Best for steady cadence where the exact minute doesn't.

The editor has a one-click Use next queue slot button right next to the date picker, once your queue is set up.

What happens after you hit Schedule

The post lands in your Calendar or Scheduled view. From there you can edit, duplicate, or delete it any time before the scheduled fire time. We start the publish job 30 seconds before the fire time so it lands on the minute.

If a network rejects the post (codec mismatch, caption too long, API hiccup), we retry once, then surface the platform's exact error message on the post in the dashboard. You see why it failed, you fix it, you re-fire.

Next step

You've got the basics. Either jump to the platform specifics for the network you care about, or read about picking a plan.

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